Selfridges calls for brands to be silent

10 Jan

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Here’s a great campaign from Selfridges which has great appeal by blending new and old.

The ‘No Noise’ campaign, launched today, has challenged famous brands to delete its iconic advertising and packaging slogans, logos and images to create limited edition ‘de-branded‘ bottles and jars.

From Heinz Tomato Ketchup to Marmite, Selfridges wants to place these products in its famous ‘Silence Room’, created by Harry Gordon Selfridge in 1909, which aimed to take customers away from the modern world and allow them to enjoy classic brands in peace.

Testament to our brand-led culture today, I know everyone with a TV will be able to instantly recognise the brands on Selfridges’ shelves. But, it’s a great PR opportunity nonetheless for the businesses involved to cement themselves in consumers’ minds even more. Clinique, Beats by Dre and Levi’s are also set to be made silent.

Heinz is maximising this opportunity by meeting people’s desire for quirky, and soon to be exclusive kitsch, items by offering its Facebook fans who share a post about the new products the chance to win a limited edition bottle.

What do you think of the new and improved products?

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