PR: Lost in translation

23 Oct

Have you ever spoken so passionately in client meetings that you don’t even understand what your saying? You know the meetings I mean – pitching in that big idea to get closer to your contacts to show them what you can do.

Today, I’ve done something similar. I’ve spoken a pidgin English; a combination of PR and social media buzz words that have, quite frankly, scared me at times to the point that I don’t even know what they mean anymore. Can you put me right?

1. Influencers
Who are these people? Working in food, drink and hospitality I assumed they were high-profile chefs but now they could be a figment of my imagination.

2. Engage
I’ve promised to engage with so many people today. I’ve positioned that I’ll do this by becoming everyone’s favourite brand to follow. In reality, could this be just a quick ‘hello’?

3. Drive traffic
It’s been such a long time since I was behind the wheel, but I’m acting like a Formula One racer, driving online traffic here, there and everywhere with instant wins.

4. Leverage
I’ve boasted about leveraging resources, contacts, sponsorships and followers today to grow our brand awareness on Twitter ten-fold. Surely this can’t all be done by one person? Help!

5. Network
Social networks, chef networks and consumer networks. Oh, what a tangled web we weave. This is going to be confusing.

So, that’s my day in five words. How would you sum up yours? Do you need a PR-English dictionary to bring you back to reality?

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