Peter Andre serves decent coffee from a skip

12 Sep

Celebrity Peter Andre must be ‘Insania’ if he’ll attend the opening of a skip. But, hey we’re PRs; we can make it happen.

He turned up outside the Houses of Parliament yesterday to launch United Coffee‘s new campaign, called ‘Make Decent Coffee‘, encouraging people to throw their instant blends away into the skip in exchange for a decent cup of freshly roasted and ground coffee.

One of the country’s leading coffee providers, United Coffee is keen to spread the word that you don’t have to be a Starbucks, Nero or Costa barista to enjoy the taste of real coffee. And why should we? I lose all my self-confidence asking for a fancy ‘skinny grande latte’ under pressure in ‘those’ queues.

It’s not the first time that a coffee company has based a campaign on the experience of enjoying authentic coffee at home, but it is the first that I can think of asking people to trade their instant granules in. It’s a nice idea to directly engage with consumers, raise brand awareness and, depending on how much coffee is collected, generate some additional newshooks for the brand later down the line.

It’s good to have a simple, clear coffee message too. I’m surprised consumers aren’t more confused about coffee: ‘Is it good for me, is it bad for me?’ It generates masses of column inches each week amongst national and consumer press, with its powers changing every time.

Here are some of the most recent coffee stories that made the papers:

1) Coffee offers protection from bowel cancer: Research from the US National Cancer Research Institute has found that drinking several cups a day can cut the risk of developing a tumor by between 15% and 25%.

2) A coffee a day will keep your work pains away: Scientists from the University of Oslo in Norway found volunteers who had a latte before they tackled 90 minutes of intensive screen-based work suffered fewer pains in their neck, shoulders, arms and wrists than those who went espresso free.

3) Latte coffe a day will pile on 10lb: According to the fitness trainers’ body, the Register of Exercise Professionals, one sweetened milky drink from chains like Costa can have over four times the calories of an ordinary cup.

How does that make you feel? If that’s made you thirsty, United Coffee is giving away free samples at London Waterloo and London Victoria stations tomorrow.

Advertisements

One Response to “Peter Andre serves decent coffee from a skip”

  1. Karen Browne September 12, 2012 at 7:40 pm #

    Dave, info 😃

    Sent from my iPhone

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Prime Time Blog

PR-IN-MY-EYES

belfastdad

parenting, music, food, photography, tech, fashion

Global Talents

Let's have a laugh about all the silly situations we find ourselves into on today's job market

Mashable

Prime Time: 'PR in my eyes'

A Cup of Lee

Digital Communications in Ireland

Bucket List Publications

Indulge- Travel, Adventure, & New Experiences

PR Communications Box

Where Journalism and Marketing Entwine

Juddz' shower of thoughts

My shower of thoughts will detail fresh ideas to intrigue and inspire

Opinions of a PR Addict

Taking on the PR world one internship at a time.

%d bloggers like this: