Who put Muse in charge?

27 Jul

I agree with Polly Cziok, head of communications and consultation for the London Borough of Hackney in this week’s PR Week, on Teignbridge District Council‘s leader inviting Muse to run its services for a day after they carried the Olympic torch in the area. It’s a loose invitation with an even looser brief which I doubt will amount to much.

Yes – the rock stars come from the area. But, how engaged are they with the issues that matter? However much you repeat “fame won’t change me”, I’m sure five top-selling albums do just a little bit.

What’s wrong with the project is that it screams ‘stunt’. One that isn’t very well thought through.

What can be achieved in one day? When I started my job I had a week’s worth of inductions. If councils are anything to go by, they’ll be lucky to have scratched the surface of council ‘do’s and don’ts’ by the afternoon. But, in reality, one day is probably all Muse can spare.

Teignbridge council leader Jeremy Christophers is keen to get the band working with young people on energy depletion – yawn. Apparently it’s a theme in their latest album. Wouldn’t a more natural fit have been music? Workshops with young people – singing, songwriting and production? Ideas shouldn’t be complicated or forced. Sometimes it’s better to just roll with the obvious.

Using influential ambassadors to drive change is often successful, but a detailed plan with aims, objectives and how you will meet them is vital. Christophers did the big reveal too soon. He made a news-grabbing claim without substance.

He should now feel under pressure to pull this off and make it a success.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Prime Time Blog

PR-IN-MY-EYES

belfastdad

parenting, music, food, photography, tech, fashion

Global Talents

Let's have a laugh about all the silly situations we find ourselves into on today's job market

Mashable

Prime Time: 'PR in my eyes'

A Cup of Lee

Digital Communications in Ireland

Bucket List Publications

Indulge- Travel, Adventure, & New Experiences

PR Communications Box

Where Journalism and Marketing Entwine

Juddz' shower of thoughts

My shower of thoughts will detail fresh ideas to intrigue and inspire

Opinions of a PR Addict

Taking on the PR world one internship at a time.

%d bloggers like this: