Fantasy football

20 Jun

Did you see England score in the Euro 2012 match last night against the Ukraine? Or, like thousands of others, did you follow the game on Twitter and Facebook?

Research by Perform – in association with KantarSport – has revealed that one fifth of sports fans feed off social networks for game updates, as players, clubs and assocations increasingly turn to the likes of Twitter, over TV, to comment on matches.

This research follows the news that the England team were mentioned more than 20,000 times on Twitter during last night’s match, and England’s football fan page on Facebook jumped more than 3,600 followers. (Coincidentally also smashing the Ukraine’s online fanbase).

But, why were the social networks attracting so much attention? Not only do these sites allow you to comment on the move (which suits 32% of people who use their mobiles to access sports updates), but it also opens up a platform for fans to become ‘experts’.

Fans don’t just want to watch the game, they want to talk about it and give their predictions. Which is exactly what the Facebook page invited users to do – have their say.

All in all, it was a great strategy executed by the England team’s social media bods, which has scored highly with fans across the country. It’ll be interesting to see how many more fans can be attracted as the next crucial matches are played.

Quick fact: Man of the ‘online’ match went to Wayne Rooney who was the most talked about player on Twitter, gaining over 46,000 mentions. But, even scoring a  goal isn’t enough to escape from scathing comments. Almost 40% of these were negative.

Oh well, they do say it’s a game of two halves.

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